How do I get started with organic SEO? A step-by-step guide

Organic SEO

In today’s digital world, it is crucial for any business to mark its online presence. Therefore, starting with Organic SEO is not only a useful skill but a necessity. So, where to begin?

What is Organic SEO?

Before diving into the details, it’s essential to understand what Organic SEO is. Organic SEO, also known as Search Engine Optimization (SEO), is a practice that aims to optimize a website to make it more visible on search engines such as Google. This is achieved by improving a site’s technical aspects, content, and popularity. This is where a web SEO agency can be helpful.

Why is Organic SEO Important?

Organic SEO is essential because it helps search engines understand your content and propose it to those looking for it. The more effective your SEO is, the higher you appear in search results, which can lead to a significant increase in traffic to your site.

First Steps to Starting with Organic SEO


1. Perform Keyword Research

The first step to starting with Organic SEO is to perform keyword research. Keywords are essentially the terms users enter into search engines when they’re looking for information. By identifying the right keywords for your site, you can optimize your content to reach the people most interested in what you have to offer.

2. Optimize Your Site for SEO


Once you’ve identified your keywords, the next step is to optimize your site for SEO. This can involve making technical changes, like optimizing your site’s speed, and ensuring your site is mobile-friendly. Additionally, you’ll need to optimize your site’s content by using your keywords naturally and relevantly.

3. Create Quality Content


Creating quality content is a critical aspect of Organic SEO. Quality content attracts visitors, retains them, and encourages them to share your site with others. This can be blogs, videos, infographics, or any other type of content that can be useful to your audience.

Organic SEO
By following these initial steps, you can begin to see improvements in your Organic SEO. However, it’s important to remember that SEO is a long-term process that requires time and effort. So, don’t get discouraged if you don’t see immediate results. With time and effort, you can improve your online visibility and attract more visitors to your site.

Read our article on how to bounce back with SEO when your site traffic doesn’t reach expected levels.

Also, if you’re interested in the importance of backlinks in Organic SEO, check out our detailed article on the subject.

The Importance of Backlinks in Organic SEO

After understanding the basics of Organic SEO and how to optimize your site for SEO, it’s time to look at an often-overlooked aspect: backlinks. Backlinks, or inbound links, are links from other websites that point to your site. They play a crucial role in ranking your site on search engines.

Why are backlinks important?

Backlinks are important because they signal to search engines that your content is useful and trustworthy. The more high-quality backlinks you have, the more you appear as an authority in your field, which can enhance your ranking in search results.

How to get quality backlinks?

1. Create quality content

The first and most critical step in obtaining quality backlinks is to create quality content. Quality content naturally attracts backlinks as it provides value to readers.

2. Share your content

Once you’ve created quality content, it’s important to share it. Use social media, email newsletters, and other channels to promote your content and reach a wider audience.

3. Network with other websites

Networking with other websites can also help you get quality backlinks. You can do this by establishing partnerships with other sites, writing guest articles, or simply sharing your content with them.

Organic SEO
By following these steps, you can start to obtain quality backlinks that will improve your organic SEO. However, it’s important to remember that not all backlinks are created equal. Backlinks from high-quality, relevant websites are much more valuable than those from low-quality or irrelevant websites.

If you need more advice on how to optimize your site for organic SEO, consider hiring an SEO agency. An SEO agency can help you navigate the complex world of SEO and achieve the best possible results.

To learn more about what an SEO agency can bring you, see our five tips for optimizing your website for Google SEO.

Continuous Optimization of Your Organic SEO

Getting started with organic SEO is one thing, but continuous optimization is what will really help you achieve lasting results. It’s an ongoing process requiring time, effort, and expertise. Fortunately, SEO agencies can assist you in this process.

Why is continuous optimization important?

Continuous optimization is important because the SEO landscape is constantly changing. Search engines regularly update their algorithms, and users’ search trends change all the time. To stay competitive, you must adapt to these changes and continually optimize your site.

How to continuously optimize your site for SEO?

1. Performance tracking

Tracking your site’s performance is critical for continuous optimization. Use tools like Google Analytics to monitor your traffic, bounce rate, and other key performance indicators.

2. Update content

Your site’s content needs to be regularly updated to remain relevant and useful to your visitors. This may involve adding new information, updating outdated data, or improving the SEO optimization of existing content.

3. Technical optimization

Technical optimization of your site, like improving loading speed and optimizing for mobile, can have a significant impact on your SEO. This is another area where an SEO agency can be a great help.

Continuous SEO optimization
If you need help with continuous SEO optimization, an SEO agency could be the solution. SEO agencies have the necessary expertise to navigate the complex landscape of SEO and can assist you in achieving the best possible results.


Getting started with organic SEO might seem intimidating initially, but with the right strategy and partner, it can be rewarding. Whether you choose to do it yourself or hire an SEO agency, organic SEO is an investment that can yield significant long-term results for your website and your business.

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Eric Ibanez expert SEO

Éric Ibanez

SEO Writer - CEO @hacktheseo

An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.

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