How to write an SEO article?

Comment écrire un article SEO

Writing a quality SEO article is a process that requires particular attention to several key aspects. This practical guide will help you master the art of SEO writing and optimize your articles for search engines like Google.

Computer keyboard with keys illustrating SEO

Why is it important to write a quality SEO Article?

SEO writing is an essential skill for anyone involved in online marketing. Not only will it help you reach the top of search engines, but it will also enable you to provide useful and relevant content to your readers.
Here are some reasons why SEO writing is important:

  • Improved ranking in search engines
  • Increase in traffic to your website
  • Creation of a positive experience for your users
  • Enhancement of the credibility and authority of your site

Understanding the basics of SEO

Before starting to write your SEO article, it is important to understand the basics of organic SEO. This includes knowledge of various SEO techniques, effective use of keywords, and understanding what search engines look for when indexing and ranking websites.
To learn more about the basics of SEO, check out our detailed article on the topic here.

Effective use of keywords

Effective use of keywords is one of the most important aspects of SEO writing. This involves identifying keywords relevant to your content, then naturally integrating them into your article.
Avoid keyword stuffing, as this can harm the quality of your content and the experience of your readers. Instead, try to scatter your keywords organically throughout your text.

Creation of quality content

The quality of content is another essential aspect of SEO writing. Search engines favor sites that provide useful, relevant, and high-quality content to their users.

Try to create content that answers your readers’ questions, solves their problems, or provides them with valuable information. This can increase the likelihood of your readers sharing your content, thus creating natural backlinks to your site.

Optimization of metadata

Metadata, such as the SEO title and description, play an important role in how your content is perceived by search engines and users. Make sure to write a catchy SEO title of fewer than 60 characters and an appealing description of fewer than 130 characters to attract users’ attention and encourage clicks.

Writing an SEO article is a complex process that requires particular attention to many aspects. By following the advice above, you can improve your SEO writing skills and optimize your articles for search engines.

Structuring your SEO Article

Once you’ve grasped the basics of SEO, the next step is to structure your SEO article. This structure will not only allow you to organize your ideas coherently but also guide your readers through your content.

Use headings to prioritize your information

Using headings is essential for structuring your content. Headings allow you to divide your content into distinct sections, thereby facilitating reading and navigation. Moreover, they enable search engines to understand the structure of your page, which can improve your ranking in search results.

Be sure to include your primary and secondary keywords in your headings when relevant, starting with H1 for your article title, followed by H2 for subheadings, and H3 for secondary points. If you have any issues with WordPress tags, their help page provides the necessary information.

Writing short and readable paragraphs

Readability is a key factor in writing an SEO article. To make your content easy to read and scan, try to write short and clear paragraphs. This will allow your readers to quickly understand the content of your article without having to read long blocks of text.

Integration of bullet lists and relevant images

Bullet lists can help organize information in a clear and concise way, making the content more digestible for readers. Additionally, integrating relevant images can improve user engagement and reinforce the key points of your article.

Searching for SEO content on the internet

Integration of Keywords and Links in your SEO Article

The integration of keywords and links into your content is an essential aspect of writing an SEO article. Keywords help search engines understand the topic of your content, while links provide additional information and reinforce your site’s authority.

Natural Integration of Keywords

As previously mentioned, it is important to integrate your keywords naturally into your content. Avoid keyword stuffing and make sure your keywords blend well into the context of your content. Try to integrate your primary and secondary keywords into the first paragraphs of your article, as well as in your headers and subtitles.

Integration of External and Internal Links

External links can enhance your site’s authority and provide additional information to your readers. Try to include links to reliable sources that complement or deepen the information of your content.

Similarly, internal links can help improve your users’ browsing experience and increase the time spent on your site. For example, you can link to our guide on the importance of backlinks in organic SEO to complement this section.

Improving the Quality of Your Content

In SEO, content is king. It is not enough to fill your article with keywords and links. It is essential to provide quality content that brings value to your readers.

It should be noted that creating quality content requires taking into account several factors. First, relevance is fundamental: your content must not only meet the expectations of your audience but also answer their questions in a clear and precise way. Think about integrating up-to-date and relevant data that sheds new light on the subject matter.

Originality is another aspect to consider. Unique and innovative content will more easily capture the attention of your readers and increase your visibility on search engines. Plagiarism must be avoided at all costs: not only is it illegal, but it is also severely penalized by Google’s algorithms.

Readability is also a crucial element. For example, a well-structured text, with appropriate titles and subtitles, short paragraphs, and bulleted or numbered lists makes reading easier and makes the content more appealing. The use of simple language that is understandable by all is also recommended.

Interaction with Readers

Interaction with readers is also an effective method to improve the quality of your content. Encourage them to comment, share their opinions, or ask questions. This can not only increase the engagement rate but also provide you with valuable insights to improve your future content.

Finally, do not forget the importance of visuals. Images, videos, infographics, and other graphic elements can enrich your content and make it more engaging.

In sum, good SEO content is not just a pile of keywords and links, but a coherent, rich, and interactive whole that brings value to your audience.

Writing Informative and Engaging Content

The main goal of your SEO article should be to inform and engage your readers. This means that you must produce content that is not only relevant to your keywords but also answers the questions and needs of your readers.

For example, if you are writing an article about organic SEO, you can explain what organic SEO is, why it is important, and how businesses can use it to improve their online visibility. You can also include practical tips and real-life examples to make your content more interesting and useful.

Inclusion of Different Points of View

It can be helpful to include different points of view in your article. This can give your content a more comprehensive perspective and help answer the various questions your readers may have. For example, you can include the views of SEO specialists, business owners, and even consumers.

Using Semantics Close to the Keyword

Semantics play an important role in SEO. It allows search engines to understand the context of your content, which can improve your ranking in search results. Try to use words and phrases that are related to your keywords but are not necessarily synonyms. This can help enrich your content and make it more relevant for your readers.

FAQ on Writing an SEO Article

1. What is an SEO article?

An SEO article is content written in a way to be optimized for search engines. This means it is structured and written in a way that makes it easy to find and understand by search engines, which can improve the online visibility of the article.

2. What is a keyword in SEO?

A keyword in SEO is a word or phrase that users use to search for content on search engines. By integrating these keywords into your content, you can make your article more relevant to these searches and improve your ranking in search results.

3. How to choose keywords for my SEO article?

Choosing the right keywords for your SEO article may require keyword research. This involves identifying the words and phrases that your target users are likely to search for, and optimizing your content accordingly.

4. What is semantics in SEO?

Semantics in SEO refers to the meaning and context of your keywords. By using words and phrases that are related to your keywords, you can help search engines understand the context of your content, which can improve your ranking in search results.

5. How to structure my SEO article?

Structuring your SEO article involves dividing your content into distinct sections using headers, writing short and readable paragraphs, integrating bulleted lists and relevant images, and including external and internal links.


Ultimately, writing an SEO article is a process that requires both technical knowledge in SEO and writing skills. However, by following the principles and strategies discussed in this article, you can create content that is not only optimized for search engines but also provides value to your readers.

Leave a comment

Eric Ibanez expert SEO

Éric Ibanez

SEO Writer - CEO @hacktheseo

An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

LOGO-Hacktheseo-référencement google

Beta pre-registration (Free)

Boost your visibility on Google with AI.
Reserved for the first 50!