What is “Link Juice” in SEO?

Le jus de lien en SEO

In the world of organic SEO, the concept of ‘link juice‘ is essential. But what does this really mean, and how does it affect the ranking of your site on search engines like Google?

What is ‘link juice’?

‘Link juice’ is a term used in the field of SEO optimization to refer to the value or authority that a link transmits from one page to another. This value is one of many factors that Google uses to determine the ranking of pages in its search results.

How does ‘link juice’ work?

In the context of organic SEO, links are like votes of confidence from one page to another. Each time a page links to another, it transfers some of its ‘link juice’. The amount of ‘juice’ that is transferred depends on several factors, such as the quality of the source page and the number of links it contains.

Concept of link juice in SEO

The role of backlinks in the transfer of ‘link juice’

Backlinks, i.e. incoming links from other sites, play a crucial role in it. A site that receives many high-quality backlinks from authority sites will receive more ‘link juice’, which will improve its ranking in search results. (source)

Optimization of ‘link juice’ usage

As a site owner, you can optimize the use of ‘link juice’ by ensuring that your site has an effective internal link structure. Internal links, i.e. links pointing to other pages of your own site, are a great way to distribute it throughout your site.

Optimization of link juice in SEO

‘Link juice’ and page authority

In the context of organic SEO, ‘link juice’ contributes significantly to page authority, a key factor for ranking on search engines. Google, in particular, takes into account page authority to determine the relevance and credibility of your site.

What is page authority?

Page authority, sometimes called ‘Page Authority’, is an indicator of the trust that search engines give to a specific page. This measure is based on the quality and quantity of incoming links to the page. A page with high authority is more likely to rank at the top of search results.

How to maximize your ‘link juice’

Maximizing ‘link juice’ is an important step in improving your position in search results. Here are some methods that can help you optimize the effectiveness of it.

Create quality content

Creating quality content is the first step in attracting quality backlinks. Unique, relevant, and informative content will naturally attract other sites to link to your page.

Improve your internal link strategy

An effective internal link strategy can help distribute ‘link juice’ evenly across your entire site. Ensure that your most important pages receive the most internal links to maximize their ‘link juice’.

Obtain quality backlinks

Obtaining backlinks from authority sites can greatly increase your ‘link juice’. You can achieve this by building relationships with other site owners, contributing to authority sites in your sector, or using advanced SEO techniques, such as ‘guest blogging’.

The importance of ‘link juice’ in organic SEO

‘Link juice’, although often misunderstood, plays an essential role in organic SEO. It is a quality metric that search engines, like Google, use to determine the ranking of a page in search results. By optimizing its use, you can improve the authority of your page, increase your visibility on search engines, and attract more visitors to your site.

Improving Page Authority

‘Link juice’ is a major factor in determining the authority of a web page. A page with many high-quality links pointing to it will usually have more ‘link juice’, which can increase its authority. This means that when you optimize the use of it, you can improve the authority of your page and strengthen its credibility in the eyes of search engines.

Increasing Visibility on Search Engines

Moreover, optimizing it can also increase your visibility on search engines. Pages with strong ‘link juice’ are more likely to appear in the top results of search engines. This can lead to an increase in traffic to your site, as users typically click on the first results they see when they conduct a search.

Attracting More Visitors

Lastly, good management of ‘link juice’ can help you attract more visitors to your site. When your site appears at the top of search results, you are more likely to attract clicks from users. Furthermore, visitors may consider your site an authority in its field due to its high ranking, which can encourage them to stay longer on your site and explore more content.

An Essential Component of Your SEO Strategy

Due to the importance of ‘link juice’ in organic search ranking, it is essential to take it into account in your SEO strategy. This includes creating quality content that will encourage other sites to link to yours, optimizing the use of internal links to direct ‘link juice’ to the most important pages of your site, and analyzing your backlinks to ensure they come from quality and relevant sites.

Strategies to Avoid ‘Link Juice’ Dilution

It is important to note that the dilution of it can negatively affect your organic search ranking. Therefore, it is crucial to adopt strategies to avoid this phenomenon.

Outgoing Links Optimization

First, optimize your outgoing links. Many outgoing links can scatter your ‘link juice’, thus reducing the authority of your page. Limit the number of outgoing links and make sure they are relevant to the content of your page.

Removing Broken Links

Second, remove broken links. Broken links lead to non-existent pages, which can cause ‘link juice’ to leak. You can use link checking tools to identify and remove broken links from your site.

How to Measure ‘Link Juice’

To maximize the effectiveness of your strategy, it is crucial to measure the authority of your pages. Several SEO tools can help you measure the ‘link juice’ of your pages.

Using SEO Tools

Tools such as Moz’s Link Explorer, Ahrefs, and SEMRush can help you analyze the quality of your backlinks and the authority of your pages. These tools can also help you identify opportunities to earn additional ‘link juice’.


In conclusion, ‘link juice’ is an essential component of organic search ranking. By understanding how it works and properly optimizing it, you can improve the authority of your site, the positioning of your pages in search results, and ultimately, your site’s traffic. A web SEO agency can help you design and implement an effective ‘link juice’ strategy for your site.

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Eric Ibanez expert SEO

Éric Ibanez

SEO Writer - CEO @hacktheseo

An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.

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