What should I do if my site’s traffic isn’t taking off? Bounce back with SEO

Rebondir avec le référencement naturel

It can be disappointing to see that your website is not taking off, despite all your efforts. Bouncing back with SEO is then a solution to consider. In this article, we will show you how to do it.

Why is your site receiving few visits?

Before trying to solve the problem, it is crucial to understand why your website’s traffic is not taking off. There could be several reasons for this, ranging from a poor natural referencing to a lack of an effective promotion strategy.

The natural referencing is insufficient

A common reason why a site does not record many visits is insufficient natural referencing. Natural referencing, or SEO, is essential for appearing in search engine results such as Google. If your site is not well optimized for SEO, it will be difficult for Internet users to find it.
Bounce back SEO traffic increase

Your site’s promotion is insufficient

Another possible reason is insufficient website promotion. If you don’t make your site known, it will be difficult to attract visitors. Promotion can include online marketing techniques such as sharing on social networks, email marketing, or paid advertising.

How to bounce back with SEO?

If your site’s traffic is not taking off, it’s time to review your SEO strategy. Here are some tips to help you improve your SEO and attract more visitors to your site.

Optimize your site for SEO

One of the first things to do to bounce back with SEO is to optimize your site for natural referencing. This involves ensuring that your site is easy to crawl for search engines, has a fast loading time, is mobile-friendly, and uses appropriate title and description tags. You can hire an SEO agency to help you with this task.

Create quality content regularly

Regularly creating quality content is also essential to bounce back with SEO. By providing relevant and informative content, you can attract visitors and encourage them to return. In addition, regularly updated content tells search engines that your site is active, which can help improve your ranking.

Tips to improve your SEO

Now that we’ve examined some of the reasons why your site is not taking off and how SEO can help, let’s look at some specific tips to improve your SEO (and therefore the number of visitors).
Optimize site SEO

Research the right keywords

Keywords play an essential role in SEO. It is therefore crucial to choose the right ones. You can use keyword research tools to find terms that your target audience is likely to use to find information related to your content.

Optimize your title and description tags

Title and description tags are key elements that search engines use to understand what your page is about. Make sure they contain your keywords and are compelling to encourage internet users to click on your site in the search results.

Use internal links

Internal links help to improve the user’s browsing experience and to increase the time spent on your site, two factors that can help improve your SEO. In addition, they help search engines understand the structure of your site. For example, you could create a link to our contact page to encourage visitors to get in touch with you.

Create content regularly

As mentioned earlier, creating quality content on a regular basis is essential for natural referencing. This helps keep your site active and attract regular visitors. Don’t hesitate to call on an SEO agency to help you create quality content.

The role of SEO agencies

If you don’t have the expertise or the time needed to improve your site’s SEO, you might consider hiring an SEO agency. These agencies have the necessary expertise to help your site improve its ranking in search engines.
Bounce back with an SEO agency natural referencing

What does an SEO agency do?

An SEO agency specializes in improving your site’s visibility on search engines. They can offer a variety of services, ranging from optimizing your site for SEO to creating quality content, to managing your online marketing campaigns.

How to choose the right SEO agency?

It’s important to choose an SEO agency that has experience in your industry and understands your business goals. You should also look for an agency that uses ethical and transparent SEO techniques, in order to avoid search engine penalties.

Implementing SEO

After understanding the importance of SEO and considering the option of hiring an SEO agency, the next step is to put into practice what you have learned. Here are some tips to help you bounce back with SEO and get your website off the ground.

Create quality backlinks

Backlinks are links that lead to your website from other sites. Search engines like Google consider them as votes of confidence, which can improve your ranking. Make sure your backlinks come from quality sites relevant to your content.

Improve your site’s speed

The loading speed of your site can affect your SEO ranking. Sites that load quickly offer a better user experience, which can encourage visitors to stay longer and visit more pages.

Respond to user queries

Search engines aim to provide the most relevant and useful information to users. Thus, make sure that your content answers the questions and queries that users are likely to ask in their search.

Is hiring an SEO agency the ideal solution?

So, should you hire an SEO agency to help you improve your SEO? The answer to this question depends on your resources, your time, and your level of SEO expertise.

Entering the world of natural SEO can be intimidating for beginners. Faced with this challenge, many turn to an SEO agency to help them. Is this the ideal solution? Let’s explore together.

The benefits of an SEO agency
Expertise and experience

– SEO agencies generally have a team of experts with years of experience. They can bring their expertise and knowledge to improve the visibility of your site.


– Agencies can manage all of your SEO, thus giving you more time to focus on other aspects of your business.

Constant updating

– The world of SEO is constantly evolving. A natural SEO agency can help you stay up to date with the latest trends and algorithm changes.
Finally, check out this excellent SEO beginner’s guide from Moz, a recognized authority in the field. This external link to a high-reputation site can also provide you with valuable information for your SEO approach.

The disadvantages of an SEO agency

Even though the services of an SEO agency offer many benefits, it is also essential to consider certain potential drawbacks.

Potentially high cost

– Hiring an internet SEO agency is an investment. Rates vary depending on the size of your site, the complexity of the work required, and the agency’s level of expertise. This is a cost to consider (on average 1500€ /month for real agencies), especially for small businesses or startups with a limited budget.

Lack of control

– By entrusting your SEO to an agency, you must be prepared to give up some control over this part of your business. It’s crucial to establish a trusting relationship with your agency and ensure they understand your goals.

No immediate results

SEO is a long-term process. It can be frustrating not to see immediate results after investing in an SEO agency. It’s important to understand that SEO takes time and lasting results cannot be achieved overnight.

Risk of bad practices

– Unfortunately, not all SEO agencies are equal. Some may resort to “black hat SEO” techniques, which can yield quick results, but are against Google’s rules and can result in long-term penalties.
In short, the decision to hire an SEO agency must be carefully considered. It’s crucial to weigh the pros and cons, and choose a reputable agency that understands your goals and works in accordance with search engine guidelines. For more information on SEO and how we can help, feel free to contact us or try our tool for your SEO.


In the end, bouncing back with SEO requires commitment, patience, and hard work. Whether you choose to hire an SEO agency or manage your SEO yourself, remember that SEO is a long-term process that requires a strategic and consistent approach. Good luck with your SEO efforts!

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Eric Ibanez expert SEO

Éric Ibanez

SEO Writer - CEO @hacktheseo

An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.

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