Top 5 essential SEO tools in 2024 for your visibility on Google

1. MozBar: Your SEO Spy in the Browser

Personally, MozBar is my go-to when kicking things off. In fact, I use it all the time for my own digging and I totally vouch for it. It’s a browser extension that instantly dishes out info on any page you’re on. Want to know the domain authority of a competitor’s site? MozBar’s got your back. Looking to break down a page’s keywords or peep the incoming links? MozBar has all you need. It’s like having an SEO spy right in your browser.

Here’s what it looks like: 

CMS Compatibility : All (browser extension)
Price : Free version available, premium plans starting at $79/month
Link : MozBar

Pros:

• Easy-to-use browser extension.
• Provides instant info on any webpage.
• Great for quickly assessing domain or page authority.

Cons :

• Requires a premium subscription to access all features.
• Might be a bit technical for absolute beginners.

2. Ubersuggest: The Swiss Army Knife of Keyword Research 🌟 My Fave! 🌟

Ubersuggest is one of those SEO tools for digital marketing that I just love recommending to newbies. Why? Because it’s straightforward to use and insanely powerful for your site. You can hunt for keywords, analyze a site’s traffic, and even spy on your competitors to see which keywords they’re gunning for. And the best part? There’s a free version that’s surprisingly generous in terms of features.

If you’re looking to dive into keyword research without breaking the bank, Ubersuggest is a fantastic starting point. I use it all the time and can’t recommend it enough! This tool also lets you run an SEO audit on your website.

Check out the tool:

CMS Compatibility : All (Online platform)
Price : Free version available, premium plans starting at $29/month
Lien :Ubersuggest

Pros:

• Intuitive user interface.
• Generous free version in terms of features.
• Perfect for keyword research and competitor analysis.

Cons :

• Data can sometimes be less accurate than other premium tools.
• The free version has daily query limits.

Ubersuggest video to researsh keywords

https://youtube.com/watch?v=CYicoAcAi0A%3Fsi%3Ds_dJUQ-fpfj5mAUf

3. Google Search Console: Google’s Eyes on Your Site 🌟 My Fave! 🌟

If MozBar is your spy and Ubersuggest is your Swiss Army knife, then Google Search Console is your guide. This free tool provided by Google gives you invaluable insights into how the search engine sees your site. All SEO tools from Google are free, except for AdWords :). You can find out which pages are indexed, which keywords are driving traffic, and even if your site has technical issues that might be hurting your SEO. It’s pretty much like having a direct chat with Google, and it’s a tool every website owner should be using.

Personally, I use it all the time and I can’t recommend it enough to everyone (it’s a must-have). A little tip to get your web pages indexed faster: you can index each page in Google Search Console so that it gets prioritized.

Here’s one of the SEO tools from Google Search Console:

CMS Compatibility: All (official Google SEO tools)
Price : Free
Link : Google Search Console

Pros:

• Free.
• Provides information directly from Google.
• Ideal for monitoring your site’s indexing and search performance.

Cons :

• Might be a bit technical for new users.
• Doesn’t provide competitor insights.

4. Majestic: Dive into the World of Backlinks 🌟 My Fave! 🌟

Majestic is a real treasure for anyone looking to dive deep into the world of backlinks. This SEO tool provides a detailed overview of the links pointing to your site, along with valuable insights into their quality and relevance. You can also spy on your competitors to see where their backlinks are coming from. If you really want to understand how your site is interconnected with the rest of the web, Majestic is the tool you need. I use it regularly for my own analyses, and I gotta say, it’s a must-have. It also allows for tracking the positioning of your backlinks.

Check out the tool:

CMS Compatibility : All (online platform)
Price : Starting from $49.99/month, no free version
Link : Majestic

Pros:

• Massive backlink database.
• Provides detailed insights on link quality and relevance.
• Perfect for backlink analysis and competitor spying.

Cons :

• No free version (though you can use it just to get TF/CF, trust scores for your site).
• Might be pricey for smaller sites or bloggers.

5. SemRush: The All-in-One Tool for SEO Pros 🌟 My Fave! 🌟

Voici l’outil : 

SemRush is kinda like the Swiss Army knife of digital marketing. Whether you’re looking to analyze keywords, track your rankings, spy on your competitors, or even schedule your social media posts, SemRush has got you covered. It’s an incredibly comprehensive tool that can really help catapult your site to the top of the search results. I lean on SemRush a lot for my own digging and I totally recommend it to anyone who’s serious about SEO.

Check out the tool:

CMS Compatibility : All (online platform)
Price : Starting from $99.95/month, free trial available
Link : SemRush

Pros:

• All-in-one tool for SEO, PPC, content, and social media.
• Massive database that’s regularly updated.
• Perfect for competitor analysis and keyword research.

Cons :

• Might be pricey for some users.
• Takes some time to master all the features.

SemRush video to get started with SEO and to hone your skills: https://www.youtube.com/embed/mvLI96mxx0o?si=iH8eW9TY1sk6AIsB

Bonus: AppSumo, the Bargain Market for SEO Tools

Looking to discover new SEO tools without breaking the bank? AppSumo is your go-to platform. It’s an online marketplace that regularly dishes out killer deals on tools and software for marketers, entrepreneurs, and SEO pros. Whether you’re hunting for a new analysis tool, a content platform, or a solution to boost your social media presence, there’s a good chance you’ll find a sweet deal on AppSumo. And the best part? You can often snag lifetime licenses for a fraction of the usual cost. It’s a fantastic way to explore new tools without emptying your pockets.

I’m not getting paid to shout them out or anything, but it’s genuinely a cool platform. My latest grab, a link-building tool for WordPress, is pretty neat. They’re still working on improving the tool, but it’s been super handy: https://appsumo.com/products/linksy-ai-powered-internal-link-builder/.

SEO is an ever-changing field, and having the right tools can make all the difference. Whether you’re a newbie looking to get started or a seasoned pro looking to refine your strategy, I hope this list helps you navigate the exciting world of SEO. Remember, SEO is a marathon, not a sprint. Arm yourself with the best tools, stay updated with the latest trends, and most importantly, keep learning and experimenting.