There’s a ton of SEO tools out there. If you’re just dipping your toes into the SEO world, you’ve probably heard about the big deal of optimizing your site for search engines. But where to start? Good news, there’s a bunch of tools ready to help you sail through the sometimes murky waters of SEO. In this article, I’m gonna spill the beans on some of the most kickass and popular tools out there. And trust me, I’ve seen a lot come and go! 😉
Personally, MozBar is my go-to when kicking things off. In fact, I use it all the time for my own digging and I totally vouch for it. It’s a browser extension that instantly dishes out info on any page you’re on. Want to know the domain authority of a competitor’s site? MozBar’s got your back. Looking to break down a page’s keywords or peep the incoming links? MozBar has all you need. It’s like having an SEO spy right in your browser.
Here’s what it looks like:
CMS Compatibility : All (browser extension)
Price : Free version available, premium plans starting at $79/month
Link : MozBar
Pros:
Cons :
Ubersuggest is one of those SEO tools for digital marketing that I just love recommending to newbies. Why? Because it’s straightforward to use and insanely powerful for your site. You can hunt for keywords, analyze a site’s traffic, and even spy on your competitors to see which keywords they’re gunning for. And the best part? There’s a free version that’s surprisingly generous in terms of features.
If you’re looking to dive into keyword research without breaking the bank, Ubersuggest is a fantastic starting point. I use it all the time and can’t recommend it enough! This tool also lets you run an SEO audit on your website.
Check out the tool:
CMS Compatibility : All (Online platform)
Price : Free version available, premium plans starting at $29/month
Lien :Ubersuggest
Pros:
Cons :
Ubersuggest video to researsh keywords
If MozBar is your spy and Ubersuggest is your Swiss Army knife, then Google Search Console is your guide. This free tool provided by Google gives you invaluable insights into how the search engine sees your site. All SEO tools from Google are free, except for AdWords :). You can find out which pages are indexed, which keywords are driving traffic, and even if your site has technical issues that might be hurting your SEO. It’s pretty much like having a direct chat with Google, and it’s a tool every website owner should be using.
Personally, I use it all the time and I can’t recommend it enough to everyone (it’s a must-have). A little tip to get your web pages indexed faster: you can index each page in Google Search Console so that it gets prioritized.
Here’s one of the SEO tools from Google Search Console:
CMS Compatibility: All (official Google SEO tools)
Price : Free
Link : Google Search Console
Pros:
Cons :
Majestic is a real treasure for anyone looking to dive deep into the world of backlinks. This SEO tool provides a detailed overview of the links pointing to your site, along with valuable insights into their quality and relevance. You can also spy on your competitors to see where their backlinks are coming from. If you really want to understand how your site is interconnected with the rest of the web, Majestic is the tool you need. I use it regularly for my own analyses, and I gotta say, it’s a must-have. It also allows for tracking the positioning of your backlinks.
Check out the tool:
CMS Compatibility : All (online platform)
Price : Starting from $49.99/month, no free version
Link : Majestic
Pros:
Cons :
Voici l’outil :
SemRush is kinda like the Swiss Army knife of digital marketing. Whether you’re looking to analyze keywords, track your rankings, spy on your competitors, or even schedule your social media posts, SemRush has got you covered. It’s an incredibly comprehensive tool that can really help catapult your site to the top of the search results. I lean on SemRush a lot for my own digging and I totally recommend it to anyone who’s serious about SEO.
Check out the tool:
CMS Compatibility : All (online platform)
Price : Starting from $99.95/month, free trial available
Link : SemRush
Pros:
Cons :
| Tool | CMS Compatibility | Price | Link |
|---|---|---|---|
| MozBar | All | Free / Starting from $79/month | MozBar |
| Ubersuggest 🌟🌟 | All | Free / Starting from $29/month | Ubersuggest |
| Google Search Console 🌟🌟🌟 | All | Free | Google Search Console |
| Majestic 🌟🌟🌟 | All | Starting from €49.99/month | Majestic |
| SemRush 🌟🌟 | All | Starting from $99.95/month | SemRush |
Looking to discover new SEO tools without breaking the bank? AppSumo is your go-to platform. It’s an online marketplace that regularly dishes out killer deals on tools and software for marketers, entrepreneurs, and SEO pros. Whether you’re hunting for a new analysis tool, a content platform, or a solution to boost your social media presence, there’s a good chance you’ll find a sweet deal on AppSumo. And the best part? You can often snag lifetime licenses for a fraction of the usual cost. It’s a fantastic way to explore new tools without emptying your pockets.
I’m not getting paid to shout them out or anything, but it’s genuinely a cool platform. My latest grab, a link-building tool for WordPress, is pretty neat. They’re still working on improving the tool, but it’s been super handy: https://appsumo.com/products/linksy-ai-powered-internal-link-builder/.
SEO is an ever-changing field, and having the right tools can make all the difference. Whether you’re a newbie looking to get started or a seasoned pro looking to refine your strategy, I hope this list helps you navigate the exciting world of SEO. Remember, SEO is a marathon, not a sprint. Arm yourself with the best tools, stay updated with the latest trends, and most importantly, keep learning and experimenting.
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SEO Writer - CEO @hacktheseo
An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.
Hack The SEO positions itself as a non-traditional marketing agency.
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