If you’ve ever delved into the world of organic SEO, you’ve undoubtedly come across the term “dofollow link”. But what exactly is a dofollow link? And how can it contribute to your SEO strategy? That’s what we’re going to explore together.
In simple terms, a dofollow link is a link that passes “SEO juice”, or link authority, from the source page to the destination page. These links are essential for improving a site’s ranking on search engines like Google.
When a high authority website creates a dofollow link to your site, this can be seen as a vote of confidence in the eyes of search engines. The more of these “votes” you get, the more your site is considered trustworthy and relevant, which can improve your ranking in search results. Therefore, dofollow links are a fundamental piece of any SEO strategy. However, it’s crucial to emphasize that not all dofollow links are equal. The quality of the link, in terms of relevance and authority of the source page, has a significant impact on its usefulness.
If your goal is to improve your organic SEO, incorporating dofollow links into your strategy is crucial. Here’s why:
To truly grasp the importance of DoFollow links, one must understand their counterpart: the NoFollow links.
Introducing the NoFollow Attribute
Born out of the necessity to combat spammy and irrelevant links, the NoFollow attribute (
rel="nofollow") serves as a barrier. It tells search engines to not bestow any authority to the linked page, effectively sidelining it from the SEO game.
While it might seem counterproductive to use links that don’t pass authority, NoFollow links have their strategic place. They’re essential in scenarios where a website doesn’t want to vouch for the linked content, such as user-generated content, comments, or sponsored links.
In the interconnected web that is the internet, links serve as pathways, guiding users and search engines from one page to another. But not all links are created equal.
A DoFollow link, stripped down to its essence, is a standard hyperlink devoid of any specific attributes that instruct search engines to ignore it. It’s the default nature of any link, signaling search engines to follow its path and, in the process, pass on a certain authority or “link juice” to the linked page.
This transfer of authority is not just a simple handoff. It’s a powerful endorsement, a nod from one website to another, indicating the value and relevance of the linked content. In the eyes of search engines, this endorsement can significantly bolster the linked page’s authority and, consequently, its ranking.
It’s important to note that obtaining dofollow links requires time and effort. It’s not enough to just insert links randomly. Instead, you need to devise a strategy that involves getting quality links from relevant and trustworthy sites. Here are some tips to achieve that:
To assess quality, I use Majestic tool :
The creation of a DoFollow link is straightforward, but distinguishing them requires a discerning eye.
<a href="https://example.com">Visit Example</a> is a DoFollow link.
rel="nofollow" attribute, it’s a Do Follow link. Additionally, tools like SEMrush can assist in this identification process.
Harnessing the power of DoFollow links requires a blend of strategy and finesse.
In the end, obtaining dofollow links is a process that requires a well-thought-out strategy and a quality-oriented approach. It’s a long-term investment that can greatly contribute to improving your organic SEO.
As we previously mentioned, obtaining quality dofollow links is essential for improving the organic SEO of your site. Here are some techniques that can help you achieve this goal.
In the world of SEO, it’s not just about having backlinks; it’s about having the right kind.
Guest blogging, or guest posting, is a popular strategy for obtaining dofollow links. It involves writing an article for another blog or website. In exchange for your content, the host usually includes a authority link to your site in the article or in your author bio.
This is a win-win situation: the host site gets free, high-quality content, and you get a dofollow link to your site. However, it’s crucial to choose authority sites in your field for this strategy, as a link from a low-quality site may not bring much SEO value.
Building relationships with other websites or blogs in your niche can also be an excellent way to get followed links. Participating in industry events, commenting on other blogs, and collaborating on projects can help you build beneficial relationships and earn dofollow links.
Partnerships with other businesses or influencers in your industry can be another way to get dofollow links. This can include link exchanges, event sponsorship, or working on joint projects.
In the end, creating high-quality content is one of the best ways to earn SEO-friendly links. When you create content that others find useful, relevant, and interesting, they’re more likely to link to your site.
Also, Google values quality content. So, by creating useful and informative content, you can improve your ranking in search results, which can help you earn more dofollow links.
To learn more about the importance of quality content for organic SEO, don’t hesitate to visit our Contact page to get in touch with our SEO agency.
After working hard to earn dofollow links, it’s crucial to monitor their performance. Analytics tools, like Google Analytics and Search Console, can help you measure the impact of your organic SEO efforts. Here are a few key indicators to monitor:
This is the amount of traffic you receive from third-party websites. If a dofollow link is effective, it should generate traffic to your site.
An effective dofollow link can help improve your search rankings. If you notice an increase in your ranking for targeted keywords after earning a link with SEO value, it’s a good sign that the link is beneficial.
This is a measure of the “strength” of your website in search results. The more high-quality dofollow links you have, the higher your domain authority is.
I also frequently use Ahrefs to analyze the quality of backlinks and RankDomaine :
While seeking to obtain authority links, it’s essential to take certain precautions to avoid Google penalties. Here are a few points to keep in mind:
Google penalizes sites that use link schemes, such as buying or selling links, excessive link exchanges, or using automated services to create links. It is crucial to obtain dofollow links in a natural and ethical manner.
Not all links are created equal. A link from a high-quality site carries more weight than a link from a low-quality site. Therefore, strive to obtain dofollow links from authoritative sites in your field.
Earning DoFollow links is a crucial aspect of SEO. These links can significantly boost your website’s authority, driving more organic traffic and improving search engine rankings. If you’re a beginner looking to navigate the world of authority links, you’re in the right place. Let’s dive in!
Before diving into the steps, it’s essential to grasp why DoFollow links are valuable:
I discovered buzzsumo while making this article to be transparent with you. And I think I’m going to test it to see if it works well in order to integrate it into my strategy.
The Skyscraper Technique, coined by Brian Dean of Backlinko, is a content-driven link-building method designed to attract backlinks by creating superior content. The principle is simple: find popular content in your niche and create something even better.
In summary, a dofollow link is a valuable tool for any SEO strategy. Understanding its intricacies and knowing how to obtain it can greatly improve your site’s visibility.
And there you have it, you now have a solid understanding of what a dofollow link is and its importance for your site’s SEO. Remember, it’s not just about obtaining as many links with SEO value as possible, but about creating quality relationships and producing valuable content that naturally encourages others to link to you. By following these guidelines, you’ll be on the right track to improving your online visibility and achieving your SEO goals.
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An expert in SEO since the launch of his e-commerce dedicated SAAS in 2016, Eric quickly grasped the significance of optimization for search engines to acquire new clients. Building on this expertise, he authored a book in 2019, published by Dunod, providing invaluable insights for succeeding in the e-commerce world. Recently, Eric introduced an innovative SAAS, leveraging artificial intelligence to assist entrepreneurs in enhancing their visibility on Google through simplified SEO.
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