Help center - Hack The SEO

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The plugin, the platform, pricing, security, AI, GEO, agencies... Everything people ask us before and after choosing Hack The SEO. Use the filter to find your answer in a second.

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01

Understanding Hack The SEO

What is Hack The SEO?

SEO + GEO software for WordPress that doesn't just analyze — it acts. It combines a WordPress plugin (which applies the optimizations on your site) and a SaaS platform (which hosts the AI, Search Console and heavy processing).

The goal: improve your visibility on Google and inside AI engines (ChatGPT, Perplexity, Gemini).

What's the difference between the plugin and the platform (SaaS)?

The plugin is the “arm” installed on your site: meta tags, schema, cocoons, linking, redirects, AI Coach. The platform (app.hacktheseo.com) is the “brain”: traffic analysis, keyword research, audits, topical maps, article generation. The two communicate through a single API key.

Do I need both?

No. The plugin works on its own from install (core SEO features, free). The API key — via an account — unlocks AI and automation. The SaaS platform is a plus for research and content production, but the essentials are driven from WordPress.

How is it different from a classic SEO plugin (Yoast, Rank Math...)?

Classic plugins tell you what to fix. Hack The SEO does it: semantic cocoon generated and linked automatically, audit fixed in 1 click, articles written, GEO Score. It's a plugin that executes, not a dashboard of alerts.

What is GEO, and why does it set you apart?

GEO (Generative Engine Optimization) optimizes your site to be cited by AI engines, not just to rank on Google. Hack The SEO includes a GEO Score, an llms.txt file and AI bot tracking — still rare among WordPress plugins.

Who is it for? Do I need technical skills?

SMBs, freelancers, e-merchants, bloggers, publishers and agencies. No technical skills required: every screen guides you step by step. SEO consultants value the depth (embeddings, link budget, scores); beginners value the “1 click”.

02

Installation & setup

How do I install the plugin?

Download the ZIP, then in WordPress: Plugins → Add New → Upload → Activate. Go to Hack The SEO → Dashboard. Expect about 5 minutes to be up and running.

Where do I enter my API key and connect Google Search Console?

In Settings → Connections: paste the API key (from hacktheseo.com), then connect your Google Search Console in proxy mode — no token to manage.

Does the plugin work without an API key?

Yes. The plugin is zero-config: it works from activation for all core SEO features. The API key only unlocks AI and automation. A first scan runs and the health score appears in the Dashboard.

How do I migrate from Yoast / Rank Math / SEOPress / AIOSEO?

The plugin automatically detects the old plugin and imports your meta titles/descriptions in 1 click via the migration wizard (Dashboard). Meta keys are shared: the transition is immediate.

Will I lose my settings or meta tags when migrating?

No. The import brings over your existing titles and descriptions. You can even keep your old plugin active during the transition: a compatibility module prevents conflicts.

How long before I get recommendations?

The score and first alerts appear immediately. Recommendations based on Search Console arrive once GSC data is synced, within 24 to 48 h.

03

Features

Does the plugin really build the semantic cocoon on its own?

You choose your pillar pages, the plugin analyzes your site (by embeddings), sorts each article around the right pillar and proposes the plan. On Ultra, it writes the missing articles and weaves the internal links. See the cocoons docs.

Does the plugin publish articles automatically without my approval?

No, never. Generated articles land as drafts in the Inbox. You review, enrich, then approve. An autonomous mode exists but stays optional and strictly framed (budget, quotas, time windows).

What is automatic internal linking?

The plugin detects orphan pages and proposes precise links (source, destination, anchor, paragraph, relevance score). In one click, it inserts them into the real content — whatever the builder — and everything is reversible. Learn more.

What is the AI Coach?

An assistant connected to your real data (Search Console, linking, meta, cocoons). You ask it a question (“what's the SEO state of my site?”) and it answers, diagnoses and generates PDF reports. It changes nothing on its own: everything goes through the Inbox. See the Coach.

Can I undo a change (rollback)?

Yes. Every action is logged in History and reversible for 30 days: content returns to its previous state. The plugin also measures the real impact of each change on your traffic. Learn more.

Can I pilot my SEO by talking to an AI (MCP)?

Yes — it's one of our innovations. Via MCP (Model Context Protocol), you connect Claude (Anthropic's agent) to your site: it reads your data and, on Ultra, applies the fixes. A conversational SEO consultant, available 24/7. See MCP.

Does the plugin handle schema, sitemap and redirects?

Yes: auto-detected JSON-LD schema (45+ types), dynamic XML sitemap, robots.txt, canonical, breadcrumbs, 301/404 redirects with smart suggestions. All included, from the free version.

04

Content & AI

Do I need an OpenAI or Claude API key?

No. All AI (OpenAI, Anthropic Claude) is included in the Pro or Ultra subscription. No key to manage, no cloud bill to receive.

Which AI models do you use?

State-of-the-art models from OpenAI and Anthropic (Claude), chosen per task (writing, analysis, decision). They run on our servers in Europe, not inside your WordPress — hence the plugin's light footprint.

Is AI-generated content penalized by Google?

No. Google penalizes low-quality content, not AI content. An article that's generated then reviewed, enriched and personalized ranks very well — which is exactly what we recommend.

How many articles can I generate per month?

Automatic long-form article writing is an Ultra feature. Volume depends on your plan and your cocoons; the plugin spaces out publishing (1/day by default) for a natural, sustainable pace.

Can I keep my style / editorial voice?

Yes. The Brand Voice feature aligns generated text with your tone. And since drafts always go through your review, you keep control of the final style.

Is the content unique?

Yes, each text is generated specifically for your topic and cocoon context. The plugin also detects cannibalization (two pages competing) to avoid internal duplicates.

05

GEO & AI visibility

How do I know if ChatGPT, Claude or Perplexity visit my site?

The plugin detects AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended...) on every page load and shows them in an “AI Monitoring” feed: 30-day total, trend, top crawled pages. 100% local, no external key. Learn more.

How do I get cited by AI?

By making your content “citable”: direct answer in the intro, FAQ, figures and sources, clear structure, freshness. The GEO Score measures these 12 criteria and gives you the top 5 fixes. llms.txt and .md pages help AI read your site cleanly. See the GEO Score.

Is llms.txt really useful?

It's an emerging standard (llmstxt.org) that AI is starting to use: a file that presents your priority pages to LLMs. Early adopters gain an edge. Hack The SEO generates and serves it automatically, in short (/llms.txt) and full (/llms-full.txt) versions.

Does GEO replace SEO?

No, it extends it. Optimizing for AI search means optimizing the search experience — so it's good SEO. Well-structured content ranks on Google and gets cited by AI. That's why Hack The SEO does both.

Does the GEO Score guarantee a citation?

No. It's a citability proxy: the higher it is, the better your odds. But no AI platform guarantees a citation. The score tells you concretely what to improve, criterion by criterion.

06

Plans, pricing & billing

How much does it cost?

Three tiers: Free (free), Pro at €99/mo (excl. VAT), Ultra at €249/mo (excl. VAT). Free covers the SEO foundation; Pro analysis; Ultra automatic execution (writing, linking, agent mode). No add-ons to buy.

Is there a free version?

Yes. The Free tier includes all core SEO modules, the global score, llms.txt, the migration wizard, the Coach (5 questions/month), redirects and cannibalization detection.

Is there a free trial, without a credit card?

Yes, depending on the plan: a free tier exists, and some plans offer a trial without a credit card. The simplest is to start with Free, then move to Pro or Ultra whenever you want.

Can I change plan or cancel anytime?

Yes. The subscription is monthly, with no long commitment or aggressive auto-renewal. You upgrade, downgrade or stop whenever you want, right from your account.

Do you offer refunds?

Since there's no long commitment and you can stop anytime, the risk is minimal. For any billing question or specific request, contact support — we always find a fair solution.

Are there hidden fees or add-ons to buy?

No. Everything is in the subscription, AI included (no API key to pay for). Unlike other tools, there are no separate credits or modules to unlock one by one.

How do you justify the price vs an agency?

Ultra at €249/mo covers what an SEO agency often charges around €1,500/mo (audit, content, linking, monitoring) — running 24/7 and without delay. It's a system, not a one-off service.

What payment methods? Are prices excl. VAT?

Payment by credit card, monthly billing. Displayed prices are excl. VAT (VAT applies depending on your situation). An invoice is provided at each renewal.

07

Agencies & multi-site

Can I use it for my client sites?

Yes. Hack The SEO is built for agencies: one subscription per client site, clear dashboards and reports to present. The Ultra tier covers multi-site needs.

Do you handle multi-site?

Yes, on Ultra. You manage several sites and centralize monitoring. For a large portfolio, talk to the team: we adapt the offer to your volume.

Do you offer white label?

PDF reports are brandable on Ultra, and white label is available as an option for agencies. Contact us to set it up to your needs.

One subscription per site or a global one?

The standard model is one subscription per site (each site has its plugin and connection). For agencies with several sites, we build a tailored offer — get in touch.

Do you have a partner or affiliate program?

We work with agencies and partners. If you want to resell or recommend Hack The SEO, contact the team to discuss terms.

08

Compatibility & technical

Which WordPress and PHP versions?

WordPress 5.9 minimum (tested up to 6.9) and PHP 7.4 to 8.2 (polyfills included for PHP 7.4). In other words, it works on almost every recent install.

Compatible with Elementor / Divi / Bricks / Gutenberg / Avada?

Yes, native integration in Gutenberg, Elementor (dedicated modules), Divi (dedicated modules), Bricks and Avada. AI internal linking works whatever the page builder.

Compatible with WooCommerce?

Yes. Hack The SEO optimizes WooCommerce stores: product pages, categories, e-commerce cocoons, Product schema, attribute pages. See the E-commerce category below.

Does it work on shared hosting?

Yes. The plugin is built for mainstream hosting, with automatic wp-cron recovery if background tasks stall. Heavy processing runs on our servers, not on your host.

Does it slow down my site?

No. AI operations run on our servers (Europe), not inside WordPress. The plugin footprint is light (comparable to Yoast) and the Lighthouse score identical before/after activation.

Multilingual compatible (Polylang / WPML)?

Yes, via Polylang and WPML. Important rule: one language per cocoon — the plugin analyzes one language at a time for clean clustering.

Can I keep my old SEO plugin in parallel?

Yes, temporarily, during the transition: a compatibility module prevents conflicts. Once migrated, deactivate the old one to avoid duplicate tags.

09

Security, data & GDPR

Where is my data hosted?

In Europe. AI processing and the Search Console proxy run on our European servers; user data is hosted in France. AI bot tracking, on the other hand, is 100%% local in your WordPress database.

Are you GDPR compliant?

Yes. Plugin and SaaS are built with GDPR in mind, with hosting in Europe. No third-party cookie is triggered by the plugin. Details are in our privacy policy.

Do you send data to third parties?

The plugin sends nothing for local functions (meta, schema, sitemap, bot tracking). For AI functions, the relevant content is sent to our servers to be processed, then the optimizations come back. Nothing is resold.

Is my content used to train AI?

Your content is processed only to produce your optimizations. The models used are OpenAI's and Anthropic's via their professional APIs. For the exact processing details, see our privacy policy.

Can AI control (MCP) break my site?

No, it's secure by design. Read actions are risk-free; write actions (Ultra) are logged in an audit trail and reversible. The MCP server enforces signed permission checks, a read-only mode and anti-collision.

10

Results & support

How long until I see results?

First Search Console signals around day 15 (impressions, CTR). First Top 10 positions on niche queries around day 30. For competitive keywords, expect 60 to 90 days. Honest, not magic.

Do you guarantee the #1 position on Google?

No — and be wary of anyone who promises it. No one controls Google's algorithm. What we guarantee is execution: a technically clean site, coherent cocoons, quality content and solid linking — the foundations that lift you durably.

Do you offer support? Through which channels?

Yes. Chat support included from the free tier. Pro and Ultra get enhanced support (priority support on Ultra). You can also book a demo for personalized guidance.

Do you offer a demo?

Yes: 20 minutes over video, we take your site and show you what the plugin would do tomorrow. Book a slot from our website.

Is there documentation?

Yes, a full technical documentation covers every module (cocoons, linking, GEO, MCP, e-commerce...), plus an SEO/GEO glossary. The built-in AI Coach also answers your questions in context.

11

E-commerce (WooCommerce)

Do you optimize WooCommerce product pages?

Yes. The plugin optimizes product pages (titles, descriptions, ALT, Product schema with price and availability) and suggests links between products, categories and related editorial articles. Advanced e-commerce features are on Ultra.

Do you handle product categories and the long tail?

Yes. On a store, the pillar of a cocoon is a product category (never a single product). The plugin optimizes category pages and can generate attribute pages (color, size, brand...) to capture the long tail. Learn more.

Does the GEO Score apply to store pages?

Yes, the GEO Score also rates categories (blog and product), not just articles, with a button to generate the category's SEO title and description.

12

The company

Who is behind Hack The SEO?

A French team, founded by the authors of the SEO book published by Dunod, “Le SEO pour booster sa croissance” (2025). A small team building demanding software in direct contact with customers.

What is the Dunod book?

“Le SEO pour booster sa croissance” (Dunod, 2025), co-written by the founders. It's the methodological foundation behind the tool: the same cocoon + content + linking approach, turned into software.

How many clients / users do you have?

Around thirty active client sites on the plugin, and more than 1,200 historical users on the SaaS platform, across 18 countries. A product proven in real conditions.

Are you a French company?

Yes, Hack The SEO is a French publisher, with data hosting in Europe (France for user data). Support and product are available in French and English.

How do I contact you?

The simplest: book a 20-minute demo from our website, or use the chat support built into the plugin. We reply fast.

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Hack The SEO - Frequently asked questions

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