Schema.org · Structured data · E-E-A-T

WordPress structured data, without thinking about it.

In shortHack The SEO generates the schema for every content type (Article, FAQ, product, author), audits what's already there, fixes what's missing, and adds the signals AI reads best: voice answers (speakable), Q&A (QAPage), your brand identity card (knowledge graph).

Generating isn't enough: themes and plugins leave duplicate, broken, or missing schema behind. Here: generated, AUDITED, fixed. And built for AI (GEO), not just for Google rich results.

ArticleFAQPageProductAuthorSpeakableQAPage

See my schema audit

Generated and audited sitewide · Connected E-E-A-T signals · Published SEO book

Schema audit data measured on July 2, 2026

Full schema audit

WordPress editor · Hack The SEO

Sample data: 128 valid schemas, 9 missing types detected and fixable in one click, 4 duplicates flagged.

The real problem

Your schema exists. Is it reliable?

Theme, old SEO plugin, reviews plugin: any of them may have already dropped in their own structured data. The frequent result: duplicate Article schema, empty fields, entire types missing. Generating new schema without auditing what's already there just adds noise to noise.

By hand / other plugins

Schema gets generated, with no way of knowing if it's valid
No visibility into duplicates left behind by the theme
Author schema missing or disconnected from the articles
No signal built for AI: no speakable, no QAPage

With Hack The SEO

A full audit listing every schema type, valid or not
Duplicates and errors detected, fixed in one click
Author schema linked to every article, structured E-E-A-T signals
Speakable and QAPage added for AI to read

How it works

Structured data, without opening a code editor.

Schema management is part of the Hack The SEO WordPress plugin: nothing extra to install, everything runs from the settings.

The plugin generates the right schema, per content type

Article, FAQ, product, organization, breadcrumbs: every content type automatically gets its matching Schema.org markup, no manual setup.

The audit runs behind it, sitewide

It detects missing schema, duplicates, and errors left by the theme or old plugins, content by content.

You fix it in one click, or let it run

Every listed gap offers an instant fix. Advanced signals (author, speakable, QAPage) are managed from the same dashboard.

Author schema · E-E-A-T

The author profile is linked to the articles they wrote: name, role, and profile link become a structured expertise signal.

JSON-LD snippet · terminal

// schema.json › generated by Hack The SEO
{ "@type": "Article",
  "headline": "Structuring a WordPress schema",
  "author": { "@type": "Person", "name": "Eric Ibanez" },
  "datePublished": "2026-07-02"
},
{ "@type": "FAQPage",
  "mainEntity": [ { "@type": "Question", "name": "…" } ]
}

Sample of the schema generated for a single article: Article and FAQPage, consistent with each other.

Automatic generation

Generated for every content type.

Article, FAQ, product, organization, breadcrumbs: every WordPress page type gets the matching Schema.org markup, without you having to declare it.

One schema per content type

Article for your blog posts, Product for your WooCommerce pages, FAQPage for your question pages, Organization for your brand identity, BreadcrumbList for the breadcrumbs.

Consistent with each other

The author declared in the Article matches the profile linked in the Organization: no contradictions across your different schema types.

Kept up to date automatically

A modification date, a title change, a new author: the schema updates with the content, no manual work required.

Generated schema · by type

Sample data: five active schema types, distributed automatically based on the nature of each page.

The plugin that does it

Audited, not just generated.

Generating without checking lets duplicates and errors inherited from the theme or an old plugin slip through. Hack The SEO's audit runs behind it, sitewide.

The audit detects duplicates, errors, and missing schema, including those left by your theme or old plugins
Every issue is listed content by content, with the schema type involved
The fix happens in one click: no need to touch code or theme files

The schema audit is part of a full SEO audit of your site.

Schema audit · issues detected

Sample data: Article duplicate, missing FAQPage field, and missing Product price, listed and fixable right away.

Expertise & trust

The E-E-A-T signals that matter.

Google evaluates the experience, expertise, authority, and trust behind a piece of content. These signals need to be structured, not guessed at.

Linked author schema

Every article is linked to an author profile declared in Schema.org: name, role, profile link. A verifiable author signal, not just a name at the bottom of the page.

Visible expertise

The author profile carries the relevant expertise markers: role, links to their other publications, consistency across the whole site.

Consistent knowledge graph

Organization, authors, site, and pages forming one connected set with no contradictions: exactly what Google evaluates, cleanly structured.

Knowledge graph · mini map

Sample data: organization at the center, linked to the author, the site, and the pages, with no isolated node.

AI visibility

Built for AI too.

Speakable, QAPage, FAQPage: the formats generative engines parse best. Structured data feeds your citability, not just your rich results.

Speakable flags passages meant to be read aloud to voice assistants and AI
QAPage structures your Q&A pages for clean extraction
FAQPage breaks your content into individual answers, exactly what an LLM looks to cite

These signals feed into your GEO Score, calculated on every piece of content.

Speakable & QAPage

Two complementary formats: speakable for voice, QAPage for AI answer extraction.

Everything the schema module does

Generate, audit, fix: all three.

Automatic schema

One schema type per content nature: Article, Product, FAQPage, Organization, BreadcrumbList.

Full audit of what's already there

Every schema type present on the site is checked, including those left by the theme.

Fixing what's missing

Missing fields and types are listed, then fixed in one click from the audit dashboard.

Author schema (E-E-A-T)

Every article is linked to a structured author profile: name, role, profile link.

FAQPage

Your question pages are broken down into Question/Answer pairs, readable individually.

QAPage

The structured question-and-answer format for clean extraction by generative engines.

Speakable

Key passages are flagged for read-aloud by voice assistants and AI.

Detecting reviews to structure

Reviews already present in your content are spotted so they can be structured into Schema.org data.

Knowledge graph audit

Consistency between organization, authors, site, and pages is checked across the entire site.

What no one else doesStandard plugins generate schema and stop there. Hack The SEO generates, audits, AND fixes structured data, including what your theme left in disarray.

Who it's for

Reliable schema, based on your type of site.

SMBs & freelancers

Rich results made possible without touching code: Article, FAQ, and organization schema are generated and audited automatically.

WooCommerce e-commerce

Clean product schema across your whole catalog: price, availability, and structured reviews, duplicates detected.

Agencies

A systematic schema audit on every client site, bulk fixes from a single dashboard.

Bloggers & publishers

FAQ, author, articles: structured once and for all, no need to revisit it with every post.

Proof

We run our own schema on hacktheseo.com.

Real numbers, measured on July 2, 2026, verifiable in a demo.

hacktheseo.com · dogfooding

"Our pages carry FAQPage, speakable, and author schema: the same signals ChatGPT reads when it cites us."

4,776

AI crawls / 30 days

1,123

GPTBot visits

criteria scored

E-commerce · DTC

"Structured catalog and reworked content: Semrush traffic up 3.3x."

3.3x

Semrush traffic

+216%

top-3 keywords

60 days

of work

Media · 1,000 pages

"Full restructuring, schema included: up 177% in the first month."

+177%

traffic, month 1

pages reworked

3 weeks

of work

"Structured data is the only language Google and AI read without needing to interpret it. Writing it by hand makes no sense: generating it without auditing it makes even less."

Eric Ibanez, co-founder of Hack The SEO, co-author of a published SEO book

Comparison

End-to-end schema, no one else does this.

Capability	Yoast	Rank Math	SEOPress	Hack The SEO
Full audit of existing schema	✕	✕	✕	✔
1-click fix for missing schema and duplicates	✕	✕	✕	✔
Linked E-E-A-T author schema	✕	✕	✕	✔
Speakable and QAPage for AI	✕	✕	✕	✔
Knowledge graph audit	✕	✕	✕	✔

FAQ

Frequently asked questions about structured data.

What is structured data (Schema.org)?

A shared vocabulary (Schema.org) that describes your content in a machine-readable format: an article becomes an "Article" object with a title, an author, a date, rather than a plain block of text. Google and AI read this format without having to interpret it.

What does it actually do for you?

Two uses: possible rich results in Google (stars, expandable FAQ, breadcrumbs), and better readability of your content by generative AI. Neither is ever guaranteed: the final decision belongs to Google and to AI, not to the plugin.

My theme already generates schema: will there be a conflict?

That's actually the most common case. The audit detects duplicates between what your theme (or an old plugin) generates and what Hack The SEO produces, then offers the fix: keep a single schema per type, consistent and complete.

Which types are supported?

Article, Product, FAQPage, QAPage, Organization, Person (author schema), BreadcrumbList, and speakable signals. Each type matches a content nature found on a typical WordPress or WooCommerce site.

What is speakable?

A Schema.org property that flags the passages of a content piece suited to being read aloud: voice assistants, but also certain generative engines that favor these short, direct excerpts.

What are E-E-A-T and author schema?

E-E-A-T (experience, expertise, authority, trust) refers to the criteria Google evaluates to judge the reliability of a piece of content. Author schema is how you structure that signal: linking every article to an identifiable author, with their role and profile, rather than an isolated name.

Will I get stars in Google?

Possible, never guaranteed. Stars only appear if your reviews are detected, structured correctly, and judged eligible by Google: be wary of any promise of guaranteed stars, the decision doesn't depend on any plugin.

How do I check that my schema is valid?

The audit built into the plugin lists every schema type present on the site, valid or not, with details on missing fields. You can also cross-check with Google's external testing tools if you want a second check.

Which plan do I need?

Basic schema generation is included from the free plan. Pro (€99/month excl. VAT) unlocks the full audit and fixes for missing schema; Ultra (€249/month excl. VAT) adds advanced author schema, speakable, QAPage, and the knowledge graph audit. Details on the pricing page. And in every case: traffic up in your first month, or that month is refunded, with a free 1.5-hour onboarding session with an SEO expert.

Book a demo

See your schema audit live on your own site.

20 minutes on a video call. We run the audit on your WordPress site, you see the duplicates and the gaps, and how the plugin fixes them in front of you.

Book my 20-min demo

On your site, not a generic demo · free 1.5-hour expert onboarding · traffic up in month one, or refunded